My style has developed considerably since the early days of shooting with Urban Splash – but I’ve always aspired for my work to be honest and humanistic. Human interaction is a really important part of my work; you can tell a story by capturing moments of how people organically behave, from how they lie on the grass together, or how they gather around a tree or seating area, how they walk along the edge of water – the ways they play on design elements that aren't necessarily designed to be played on. With my interior shots, it's more about the physical space. I like to shoot the locations empty so that the viewer can easily imagine themselves in the scene.

I’m lucky enough to really love my job, capturing places like Park Hill with such stunning views is no hardship! My background is in design, and I've always been interested in the power of it on people's lives. I think architecture and urban design has the biggest potential to effect change and I love to see how people interact with it. I’ve been inspired by some of the best in the game; Nadav Kander, Luigi Ghirri, Fan Ho – each incredibly skilled creators.

They, like me, strive to capture the best of our built environment; buildings genuinely do have identity and personality – something that’s often best revealed by the ​way they respond to the sun. Sometimes that’s through strong shadow play, with the silhouettes somehow feeling bolder and more three-dimensional under such intense light; sometimes it's through more of a softer or filtered response which elicits a quiet, more reflective personality.

Using the right equipment is crucial to the success of each image. My set up is a full frame camera with a range of varying focal length lenses. I use tilt-shift lenses to correct distortion and ensure perfectly straight architectural verticals in camera. I like to get some distance from my subject and shoot back at it with longer focal length as I find this creates more intimate and evocative imagery than that made with wide lenses.

Working alongside Urban Splash over the years has been a joy; I’ve gradually adapted my own approach to do justice to the company’s diverse portfolio. This is a brand that’s never stood still, inspiring freelancers like me to embrace innovation, change and new ideas. I strive to reflect that in my photography so I can capture the essence of each unique structure.

In the words of fellow Manc Mr Scruff: “you better keep moving, or you’ll be left behind”. I think that mantra’s perfect for Urban Splash. Here’s to the next 30 years.